Two different SM-P Promotional cards were made available in Japan from December 9, 2016, coinciding with the release of Collection Sun and Collection Moon. The print numbered 003/SM-P was available in the Pikachu Special Set, which could be purchased at Pokémon Centers, Pokémon Stores, and some store chains, including: Circle K Sunkus, Daily Yamazaki, FamilyMart, Ministop and Lawson. The print numbered 008/SM-P was available in the Toys "R" Us Limited GX Starter Set. The Pikachu's New Friends print was reprinted in Japan as another SM-P Promotional card, available as part of the Midsummer's Pika Pika Alola Festival, which ran from July 22 to September 3, 2017. Customers at participating Pokémon Centers (including the Pokémon Center Online) and Pokémon Stores who purchased five booster packs in one transaction were given a special pack containing 1 of 6 possible promotional cards. This print features the Pokémon Center logo in the bottom right corner of the artwork.
The 008/SM-P print was released again in Japan as another numbered SM-P Promotional card, this time Non Holofoil, as part of the Shining Ultra Beast Campaign, which began on March 2, 2018. For every five booster packs purchased in one transaction at participating stores, customers would receive a special pack containing 1 of 6 possible cards. This print has the campaign logo in the bottom right corner of the artwork.