Gotta catch 'em all!

If you were looking for the Italian anime opening, see Gotta Catch 'em All! (song).

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The logo for the phrase.

Gotta catch 'em all! is the English slogan of the Pokémon franchise, with references to it abound in Pokémon canon and was the English slogan of the Pokémon video games. The Japanese equivalent is ポケモンゲットだぜー！ (Pokémon get da ze~!, also spelt ポケモンＧＥＴだぜー！)

The first pair of Pokémon games released in North America, Pokémon Red and Blue, were labeled with the catchphrase below the Pokémon logo. Their sequels, Pokémon Gold and Silver, and later, Pokémon Crystal, had the catchphrase in the same position. Pokémon Yellow was the only exception, instead advertising that it was the "Special Pikachu Edition" of the game below the logo.

In the anime

The most obvious reference to the catchphrase in the anime was introduced in the first episode by Ash Ketchum himself. Promising that he would catch all of the Pokémon in the world, Ash set off on his journey. However, up to the current point in the anime, Ash has only progressed to 66 captures of Pokémon, just over 10% of the total number of Pokémon known as of Generation V. Moreover Ash does not at all focus on catching as many species as he can; he even expresses distaste for Gary's training method of "catching them all". The motto also seems to be a pun for Pokémon photographers, as Robert's grandfather "caught them all" and Todd "catches" Pokémon.

Another anime reference comes in the lyrics of different songs. It is featured in the original opening theme, as well as in the chorus of the Pokérap. It is also found in the theme for The Johto Journeys, the anime's third season. The lyrics include, in reference to the Pokémon introduced in Gold and Silver, that "you still gotta catch 'em all!".

One of the final references was the title of the second-to-last episode of the original series, Gotta Catch Ya Later!. In this episode, both Brock and Misty return to Kanto, leaving Ash to head to the Hoenn region alone.

The Pokérap GS used the catchphrase quite prominently.

The line was later said by Meowth in The Lotad Lowdown.

The line is also referenced in the song Can't Stop Catchin' 'Em All several times.

Retirement

The slogan was retired around 2003, with the release of Pokémon Ruby and Sapphire. Instead of the now-familiar phrase appearing below the Pokémon logo, the game's version name appeared there. This held true for the remaining games of Generation III, and would later prove to be the standard with the release of the Generation IV games, Pokémon Diamond and Pearl.

The retirement was possibly due to the large amount of Pokémon now required to capture to complete the National Pokédex, 649 as of Generation V. It may as well have been due to the incompatibility between the Generation II and Generation III games, as all of the Pokémon known as of the third generation were not available between Ruby and Sapphire, unlike what had been the case with Red and Blue and Gold and Silver.

The slogan may also have been taken out of use since it was a target of critics of the game and franchise (with some saying the phrase was an equivalent to, "Gotta buy 'em all").

An English-language commercial was released that features the phrase in the United States. It is also used as the slogan for the Catch That Pokémon Show in Pokémon Diamond and Pearl. This does not, however, mean that the slogan will make a permanent return, rather it's just a reference to the now defunct slogan.

The slogan was referenced in the English-language version of Pokémon: Destiny Deoxys when Brock says the phrase when collecting food from a haywire robotic vending machine during a power outage (with "them all", in this instance, being hot dogs).

The phrase was heard in the end of the American Diamond and Pearl Versions commercial.

It is also often used on some newer Pokémon merchandise, particularly toys.

On the Pokémon Pokémon Black and White official website, the slogan is referenced in the "Pokémon" section of the site. A link to the new Pokémon is labeled with the phrase "See 'Em All."

Rewards

File:Pokemoncrystal.jpg

Game featuring the catchphrase.

In the games, the reward for catching all the Pokémon available in the game was a diploma, proof of the feat. However, from the beginning, rumors appeared about a greater reward for attaining the ultimate goal of catching them all. Specifically, in Red and Blue, rumors circulated that after the player had caught the 150 Generation I Pokémon, if they showed their full Pokédex to the Game Freak employees in Celadon Condominiums, they would be rewarded with the elusive 151st Pokémon, Mew. These rumors, however, were false, as the only reward offered for capture of 150 Pokémon was the Diploma; Mew was only officially available through Nintendo-sponsored events, though otherwise available through the Mew glitch.

The same was true of the Generation II games, where showing a 249-Pokémon Pokédex (minus Celebi and Mew) would have the same developers give the player another diploma. With the retirement of the slogan, Pokémon Ruby and Sapphire only required the player to complete the 200-Pokémon Hoenn Pokédex (lacking Jirachi and Deoxys) to receive a diploma, though the 386-Pokémon National Pokédex still remained as a goal for players who wanted bragging rights.

In the Generation IV games, by the time the Elite Four and Champion are defeated, the player will have seen almost all of the Pokémon in the Sinnoh Pokédex, if not all 150; it is possible to do this even before entering the Hall of Fame. The reward for this is the National Pokédex, allowing the player to go on a true quest to actually catch them all once more, though this feat requires catching more than three times as many Pokémon as it would take to complete the Sinnoh Pokédex. Catching 482 of the 493 Pokémon—Mew, Lugia, Ho-Oh, Celebi, Jirachi, Deoxys, Manaphy, Phione, Darkrai, Shaymin, and Arceus are not required—results in the awarding of another diploma.

Trivia

• The slogan for the 1999 Burger King promotional Pokémon toys was "Gotta catch 'em here!", an obvious reference to the franchise's slogan.
• The slogan's appearance on pre-release boxart for Pokémon Ruby and Sapphire indicates that it was initially intended to be kept, but was dropped sometime between January and March of 2003.
• In the VIZ Media edition of Pokémon Adventures volume 14, Professor Oak makes a reference to the slogan, saying about Crys, that, "she truly catches them all".

In other languages

Language		Title
Czech		Chyťte je všechny!
Danish		Du skal fange dem!
Finnish		Omakseni saan! Kaikki kerätään!
French	Canada	Attrape-les tous!
	Europe	Attrapez-les tous!
German		Schnapp' sie dir alle!
Hebrew		!חייב לתפוס את כולם khayav litfos et kulam!
Hungarian		Szerezd meg hát mind!
Italian		Gotta catch 'em all!
Norwegian		Du må fange dem alle!
Polish		Złap je wszystkie!
Portuguese	Brazil	Temos que pegar!
	Portugal	Vou apanhá-los todos!
Romanian		Să ii prind pe toți!
Russian		Всех их соберём! vseh ikh soberom!
Spanish	Latin America	¡Atrápalos ya! ¡Tienes que atraparlos!
	Spain	¡Hazte con todos!
Swedish		Måste fånga fler!