Hugh is the player's childhood friend. He is described as feeling passionately for Pokémon battles and Pokémon strength. He is also a doting older brother to his sister.
During the Pokémon Black 2 and White 2 playthrough on the April 15, 2012 episode of Pokémon Smash!, they chose the name "Hihihiroshi" for Hugh. The name was initially a backstage in-joke originating from when the Smash! cast was passing time by practicing singing Can You Name All the Pokémon? BW.[1] Following the Japanese naming conventions of the Klink family, it was determined that Hihihiroshi was the final evolved form of Hiroshi Yamamoto.