Wulfric appears in Pokémon X and Y as a Gym Leader. Trainers who defeat Wulfric will receive the Iceberg Badge, along with TM13 (Ice Beam). He is said not just to be a strong Gym Leader but also very kind to Pokémon, which is why Pokémon, such as those in Pokémon Village, admire him.[3]
Initially, Wulfric is not at the Snowbelle Gym, instead being said to be at the Winding Woods. Indeed, Wulfric is found at the Pokémon Village, a location west of the woods, where he explains the place to the player. From there, he goes back to his Gym, which can now be challenged.
According to the television show Gym Freaks, Wulfric is a fan of the Brycen-Man Series, to the point of crying when watching the latest movie. He is also rumored to keep a photo of his dearest Pokémon in the locket he wears around his neck
April: "Hello! It's time for Gym Freaks, your source for the hottest news about hot Gym Leaders in Kalos. So... I'm now in front of the Snowbelle City Gym! ... Ai yai yai... Wulfric has arrived! He's cool. So cool. He's the best of men! But I saw him crying in a theater the other day... The movie was... "Brycen-Man"... I think. Oh... He went inside the Gym... That's all for the on-site report. Good-bye for now, everyone."
April: "Hello! It's time for Gym Freaks, your source for the hottest news about hot Gym Leaders in Kalos. So... I'm now in front of the Snowbelle City Gym! ... Wowww! Wulfric has arrived! He's cool. So cool. He's the best of men! Rumor has it that the locket around his neck has his dearest Pokémon's photo in it! I wonder what kind of Pokémon it is. Is there any chance it's an Ice-type Pokémon?! Oh... He went inside the Gym. That's all for the on-site report. Good-bye for now, everyone. That's all for the on-site report. Good-bye for now, everyone."
Wulfric debuted in All Hail the Ice Battlefield!, where Ash battled him in an attempt to earn his eighth Kalos Gym Badge. Despite only using two Pokémon to battle Ash's three, Wulfric emerged victorious. Wulfric then explained that Ash is not having enough trust in his bond with Greninja, which left the latter in serious doubt.
In A Real Icebreaker!, Ash, having gotten over a subsequent bout of depression from Wulfric's explanation, challenged him to a rematch. This time, Ash put up a much better fight, eventually leaving both sides with one Pokémon each: Ash's Greninja standing up against Wulfric's Abomasnow. With its now-perfected Ash-Greninja form, Greninja was easily able to gain an upper hand in the battle. However, Wulfric then suddenly Mega Evolved his Abomasnow, giving it a massive power boost. Despite this, Ash was eventually able to win the battle, earning him the Iceberg Badge.
Wulfric appeared in a fantasy in A League of His Own!, when Ash was talking to Everett about the Gym Leaders that he had defeated in Kalos, in order for him to be able to compete in the Lumiose Conference.
Wulfric is a determined Gym Leader in battles, to the point when he even becomes slightly impatient. He likes when his challenger is motivated and driven through the battle and wants to see their fiery, burning passion. Wulfric believes progress and victories can be achieved if the Trainer really trusts their Pokémon. He wants to see this during the battle and sometimes changes his strategy to see such passion. Wulfric has a slight speaking problem, sometimes saying, "You know..." when describing something.
Pokémon
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This listing is of Wulfric's known Pokémon in the anime:
Abomasnow was the first Pokémon Wulfric used during his Gym battle with Ash. Although he ended up being defeated by Ash's Hawlucha, he managed to set up a hailstorm, which proved troublesome for Ash later in the battle.
Abomasnow reappeared in A Real Icebreaker!, where he was Wulfric's final Pokémon in his rematch with Ash. He soon defeated Ash's Talonflame, despite the massive type disadvantage. Ash's next choice was Greninja, who soon gained an upper hand on Abomasnow and turned into its Ash-Greninja form, overpowering Abomasnow even further. Wulfric then revealed that Abomasnow was capable of Mega Evolving and triggered the process, making Ash-Greninja's opponent a Mega Abomasnow. Despite the increase in power, Mega Abomasnow was eventually defeated by Ash-Greninja, winning the match for Ash and earning him the Iceberg Badge.
Avalugg was the second Pokémon used by Wulfric in his Gym battle with Ash. With the hailstorm set up by Abomasnow, Avalugg was able to use its Ice Body Ability to keep regaining health during the entire battle. It quickly defeated Ash's Hawlucha, after which Ash chose to use Talonflame. Using Talonflame's great Speed to his advantage, Wulfric had Avalugg use Avalanche, which was powered up due to Avalugg acting after its opponent. This eventually led to Talonflame's defeat, and Ash sent out Greninja as his final Pokémon. Even though Greninja managed to freeze Avalugg's legs with quickly freezing Water Shurikens and then transform into its Ash-Greninja form, it still wound up being defeated, costing Ash the battle. It reappeared in a flashback in the next episode.
Avalugg reappeared in A Real Icebreaker!, being the second Pokémon used by Wulfric in Ash's rematch against him. It managed to defeat Ash's Pikachu, after which Ash chose to use Talonflame. This time, Talonflame was able to claim victory over the Iceberg Pokémon.
Bergmite was used by Wulfric in Ash's rematch against him in A Real Icebreaker!, where it battled against Ash's Pikachu. Despite proving itself to be surprisingly tough, it was eventually defeated with a super-effective Iron Tail.
It is unknown if this Bergmite is one of the five Bergmite that greet visiting Trainers at the Gym, or a separate one Wulfric uses for Gym battles.
Wulfric debuted in Pyroar Breathes. He, the other Kalos Gym Leaders, Y, Trevor, Tierno, and Shauna traveled to Geosenge Town to confront Team Flare. Shortly after they arrived, the group witnessed the ultimate weapon emerging from underground like a flower bud. To prevent the weapon from blooming, the Gym Leaders and Y used their bodies to keep the petals in place by force, but were met with interference by Bryony.
The ultimate weapon eventually fired, but the combined efforts of the Gym Leaders and their allies successfully weakened the weapon enough to make it unable to take any innocent lives. Using her newly-obtained Xerneas, Xerxer, Y tried to destroy the ultimate weapon, but was interrupted by Malva and her Yveltal. Due to Xerneas and Yveltal being evenly matched, Xerosic announced that Lysandre ordered a ceasefire. Xerxer confirmed this and retreated, taking Y and the others with it.
In Pinsir Glares, Ramos revealed that Team Flare blamed the destruction caused by the ultimate weapon on the Gym Leaders and the Vaniville children. X and his friends were advised to keep out of the public's eye while the Gym Leaders helped rebuild the damaged areas. In Xerneas Gives, Wulfric, Grant, Ramos, Valerie, and Olympia helped stop Team Flare's attempt to reactivate the ultimate weapon by defeating a group of Grunts that were stationed around Cyllage City. After Team Flare was fully defeated, Wulfric and his allies met with X and his friends at Lumiose City to congratulate them on their victory.
Pokémon
This listing is of Wulfric's Pokémon in the Pokémon Adventures manga.
Avalugg is Wulfric's first known Pokémon. It was used as sea transportation to Geosenge Town, where Team Flare's base was located. After arriving, it helped keep the ultimate weapon from opening with its weight. With the help of Valerie's Mr. Mime, it was able to stand on the air, but was knocked off by Bryony's Bisharp.
Abomasnow is Wulfric's second known Pokémon. It was first sent out at Geosenge Town to keep the ultimate weapon from opening as it was being unearthed. Later, it helped repair the damage done by the ultimate weapon firing on Kalos.
None of Abomasnow's moves are known.
Trivia
Wulfric's Japanese Leader title is 熱く 厚い 堅氷.
Wulfric's Avalugg is the highest-leveled Pokémon used by a Gym Leader prior to entering the Hall of Fame, at level 59.